HERide, a ridesharing platform focused on women's safety, has become the first Black-owned company to secure a contract with Hartsfield-Jackson Atlanta International Airport. Co-founder Jillian Anderson, inspired by her experiences as a rideshare driver, identified a need for a safer option for female passengers who often expressed hesitation about riding with men, particularly at night. Launched in 2019, HERide currently operates in Atlanta and Athens, Georgia. The company prioritizes safety by requiring drivers to undergo comprehensive background checks after a personal vetting process. Additionally, HERide offers drivers competitive compensation, with drivers retaining 80% of the fare.
A Black former employee, Samiyah Gaddy (@Miylifestyle on TikTok), went viral after sharing her unpleasant experiences working at EBIN New York, a hair and beauty product company specializing in Black hair care. In a four-part video series, Gaddy detailed her time as the company's only Black employee, describing feelings of ostracization and instances where her Korean colleagues held side conversations in their native language. She even recounted a troubling work trip to Atlanta where the hotel booked for her was unacceptably unclean.
Social media users found Gaddy's story particularly disturbing given that most of EBIN New York's corporate staff, including CEO John Park, are Korean. This led to widespread online support for Gaddy and calls to boycott the brand. Additionally, other ex-employees have come forward with similar accounts of their experiences.
- Youtube.com | EXPOSED: New York Beauty Company Under Fire For Worker Discrimination | TSR Investigates
- TheJasmineBrand.com | Social Media Users Rally To Boycott Hair Care Brand EBIN New York After Ex-Employee Recalls Racial Discrimination & Being ‘Treated So Horribly’
- Tiktok.com | Only Black Woman in Corporate Story Time - Part 1
The Swan Dreams Project's goal is to convey the message that beauty and talent are not constrained by race or socio-economic status. I want our youth to know that they are not limited by stereotypes nor by their environment, but only by their dreams.
HERide is a new ride-sharing service focused on the safety and empowerment of women. Built with the needs of women in mind, we aim to improve the lives of women everywhere through safe transportation, job creation, and financial security.
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