A staple in the online beauty community, Jessica Pettway was a triple threat, known for her expertise in hair, makeup, and lifestyle. Tragically, in June 2022, her life took an unexpected turn. She began experiencing intense vaginal bleeding, ultimately leading to her husband finding her unresponsive on the bathroom floor. Rushed to the hospital, she received a diagnosis of fibroid tumors. However, a series of subsequent hospital stays for labor-like pains and multiple blood transfusions revealed a devastating truth – a misdiagnosis. Her battle ended tragically, as she succumbed to cervical cancer.
A Black former employee, Samiyah Gaddy (@Miylifestyle on TikTok), went viral after sharing her unpleasant experiences working at EBIN New York, a hair and beauty product company specializing in Black hair care. In a four-part video series, Gaddy detailed her time as the company's only Black employee, describing feelings of ostracization and instances where her Korean colleagues held side conversations in their native language. She even recounted a troubling work trip to Atlanta where the hotel booked for her was unacceptably unclean.
Social media users found Gaddy's story particularly disturbing given that most of EBIN New York's corporate staff, including CEO John Park, are Korean. This led to widespread online support for Gaddy and calls to boycott the brand. Additionally, other ex-employees have come forward with similar accounts of their experiences.
- Youtube.com | EXPOSED: New York Beauty Company Under Fire For Worker Discrimination | TSR Investigates
- TheJasmineBrand.com | Social Media Users Rally To Boycott Hair Care Brand EBIN New York After Ex-Employee Recalls Racial Discrimination & Being ‘Treated So Horribly’
- Tiktok.com | Only Black Woman in Corporate Story Time - Part 1
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