In a recent YouTube video, Beyoncé expresses her pride in the quality of her new haircare line, CÉCRED, and its positive effects on her hair. She shares her wash day routine using CÉCRED products, highlighting her preference for the rice and rose water ritual conditioner and a touch of moisture seal before flat-ironing her long, thick hair. She emphasizes that since using CÉCRED products, her hair has never been longer or more moisturized. Beyoncé also notes that she's maintained her natural texture and curls despite using blonde color treatments.
A Black former employee, Samiyah Gaddy (@Miylifestyle on TikTok), went viral after sharing her unpleasant experiences working at EBIN New York, a hair and beauty product company specializing in Black hair care. In a four-part video series, Gaddy detailed her time as the company's only Black employee, describing feelings of ostracization and instances where her Korean colleagues held side conversations in their native language. She even recounted a troubling work trip to Atlanta where the hotel booked for her was unacceptably unclean.
Social media users found Gaddy's story particularly disturbing given that most of EBIN New York's corporate staff, including CEO John Park, are Korean. This led to widespread online support for Gaddy and calls to boycott the brand. Additionally, other ex-employees have come forward with similar accounts of their experiences.
- Youtube.com | EXPOSED: New York Beauty Company Under Fire For Worker Discrimination | TSR Investigates
- TheJasmineBrand.com | Social Media Users Rally To Boycott Hair Care Brand EBIN New York After Ex-Employee Recalls Racial Discrimination & Being ‘Treated So Horribly’
- Tiktok.com | Only Black Woman in Corporate Story Time - Part 1
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