Stormi Steele, the founder of Canvas Beauty and Love and Marriage: Huntsville reality star, has achieved significant growth since the launch of her company in 2018. She started with hair care products but has expanded to include a body butter line, The Body Glaze. After a record-setting million-dollar selling live stream, this was her first product to go viral on Tiktok. Steele attributes the product's success to her focus on storytelling and authenticity while marketing it. She also advises creators to build a community rather than just focusing on selling.
A Black former employee, Samiyah Gaddy (@Miylifestyle on TikTok), went viral after sharing her unpleasant experiences working at EBIN New York, a hair and beauty product company specializing in Black hair care. In a four-part video series, Gaddy detailed her time as the company's only Black employee, describing feelings of ostracization and instances where her Korean colleagues held side conversations in their native language. She even recounted a troubling work trip to Atlanta where the hotel booked for her was unacceptably unclean.
Social media users found Gaddy's story particularly disturbing given that most of EBIN New York's corporate staff, including CEO John Park, are Korean. This led to widespread online support for Gaddy and calls to boycott the brand. Additionally, other ex-employees have come forward with similar accounts of their experiences.
- Youtube.com | EXPOSED: New York Beauty Company Under Fire For Worker Discrimination | TSR Investigates
- TheJasmineBrand.com | Social Media Users Rally To Boycott Hair Care Brand EBIN New York After Ex-Employee Recalls Racial Discrimination & Being ‘Treated So Horribly’
- Tiktok.com | Only Black Woman in Corporate Story Time - Part 1
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